5 WAYS TO ASSESS NEW PRODUCT OR SERVICE

In establishing a productive website, there are some important aspects to consider. We should always remember to put more emphasis on substance in our sites than just merely put even unrelated affiliate ads on it. Again, we should always remember to satisfy our target market in their needs and wants for us to survive in the global business arena. And these are some concerns pointed out from R. Gardner's book of “The supper affiliate handbook”...

Is the product or service relevant to your site or page?

Added services on your site or add-on banners and ads should be carefully evaluated. In here, we don just easily allow unrelated affiliates on our site/ page. It might become distractions to your customers focus on your page. However, there are also some helpful and related added services that could deepen the understanding of your customer to your site. For example, your site is a Glam make-over site in that case it is profitable to have ads or banners on some famous beauty products.

Is the company's site attractive and functional?

As they say, “First impression always lasts.” In putting up a site, we should always make sure that our site's/store image will reflect what we are selling. Moreover, we should always keep up with it's appearance and substance. Make sure to have user-friendly program as well as complete links attached. Impress your site visitors! - It might be your lucky day!

Does the program offer great products and or services at reasonable prices?

More than anything else, our target point as entrepreneurs is to understand our customers perception in our product value towards our product. Price/pricing will be the second concern next to product value. Why? Because not unless we entrepreneurs learn to persuade our customers about our product's value, they can never realize it's worth. In persuading itself, we( entrepreneurs) should be first persuaded with our own product before we can persuade others.

Have you bought and tested the product?

Before becoming an affiliate marketer of this certain product, we should also first experience using the product so that we can speak what its like when using it. By doing so, we can even differentiate and promote effectively the product when face with it's competitive products. How can we promote a product in a first place if we don't even know what it is?

Does the company provide excellent customer service?

This is essential. I occasionally get email from affiliate program customers because the company is not responding to them. Unfortunately, there is usually very little I can do, except use the contact number or email address given only to affiliates, and pass the request along. If you are successful in getting their concerns resolved, Bravo! That reflects well on you. Once you are confident that you've found an excellent product or service, you need to confirm that the affiliate program is also excellent.